Sunk cost is a cost that has already been incurred and cannot be recovered, regardless of what decision is made going forward. From an economic perspective, sunk costs are irrelevant to future decision-making. Rational decisions should be based only on future costs and future benefits, not on money, time, or
In SaaS, numbers explain whether value is real, scalable, and durable. Here are the metrics that matter most.
A company to watch in niche SaaS has hired a top leader from tech giant EcoOnline as CEO. Andreas Nordsjö has taken on the leadership of Onix, a software company with a large customer base and strong ARR of NOK 70 million in 2025. Chul Christian Aamodt, expert in industry
In enterprise SaaS, the first deal is large by default. The real challenge isn’t closing fast—it’s making value obvious before anything is implemented. When the investment is big, buyers don’t ask “does it work?” They ask “is this worth it?” That’s why successful enterprise SaaS
Venture capital (VC) and private equity (PE) are often grouped together, but in practice they play fundamentally different roles in the economy. The difference is less about money—and more about risk, time, and how value is created. Stage and Risk Venture capital invests early. VC-backed companies are often pre-profit,
The hardest influence is not selling to customers. It’s creating alignment inside the organization. Strategy fails when people don’t buy in. Change stalls when influence is left to titles instead of trust. Below is a practical playbook for internal influence — inspired by Robert Cialdini, applied to leadership.
Jim Collins’ Good to Great was published nearly 25 years ago. In technology years, that’s ancient. And yet, the core insights still hold up remarkably well. Why? Because the book isn’t about trends, tools, or tactics. It’s about human behavior, discipline, and focus. The fundamentals don’t
The idea is simple: the value of a product increases as more people use it. A classic example is the telephone. The very first telephone was almost worthless — it had no one to call. Two phones created some value. Ten made it useful. A million made it indispensable. The same
In SaaS, metrics don’t just measure performance — they shape behavior. One of the most common mistakes teams make is relying too heavily on lagging indicators, while under-investing in the KPIs that actually drive future results. What Are Lagging Indicators? Lagging indicators measure outcomes after they’ve already happened. They
Due diligence doesn’t create problems — it reveals them. The best SaaS companies prepare early, not when a transaction is already live. Here’s what really matters.
Leading a sales organization is often misunderstood. Many assume it’s about targets, pipelines, and pressure. In reality, great sales leadership is first and foremost about people. At its best, leadership is about making others successful. Creating clarity, setting direction, removing obstacles, and building confidence. Great sales leaders invest time